The first thing our team focuses on before we start designing, is understanding WHAT you want your target audience to do, and WHY they would do it.
The website our NYC web design studio creates is just one element of an overall marketing strategy. We help you understand how to make your website be more than just that – our goal is to give you a business tool.
At Qumana, we don’t just build websites. We create the type of websites that makes other competitors jealous – and your consumers convert. We eat, live, and breath, the process of transforming clicks to conversions. It’s who we are.
Our innovative approach to the age-old question of marketing and advertising, has been put to the test for some of the biggest brands in the world. Here are some of the results.
At Qumana, we BELIEVE that web development is one element of an overall marketing strategy. We build websites as part of an overall marketing strategy. To us – your website is the manifestation of your brand’s purpose. The website is a presentation tool that is dictated by the business strategy and customer experience.
Our web design process revolves around understanding your business goals and incorporating your other marketing and advertising methodologies into your final product. It’s never about the website – it’s about how it works for your business, and what business goals it accomplishes.
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Qumana is responsible for generating the most monthly organic traffic and revenue the BBC Shop has ever seen. Both revenue and traffic increased by over 200% in 150 days.
Search engines like Google now penalize you if you’re not mobile friendly. Having a responsive website is no longer an option.
Our NYC web design agency can create a responsive website for your brand. Regardless of whether you have an older website that needs to converted, or if you’re looking for a new website – we can help you. Responsive websites are guaranteed to improve your conversion rate
Responsive Web Design: an Evolving Discipline
The concept of responsive web page design has emerged in the past few years. Leading technology publications tout responsive design as the next step in website development. The form of web design is quickly becoming a best practice. It involves web architecture that flexes, and resizes, for different devices and dynamic content that fades in and out as users navigate through a website.
A page built to these standards will change its layout right before a viewer’s eyes as they resize their browser. Another major advantage of this technology is that its very nature creates congruence with backend systems; operating only one website eliminates the need to aggregate analytics from different web assets.
Why Is Responsive Design a Standard?
Responsive web design is the go-to architecture businesses are deploying in order to ensure that all visitors on their website get the same brand experience. No matter what device consumers use, with responsive web design you ensure that your target audience has a great experience when viewing your website.
Mobile First Builds
Responsive web design requires an approach to web page design that is counterintuitive to static page design practices. When building responsive pages, instead of starting with a business’s flagship digital asset, a full screen sized home page, we start with the smallest format a business’s consumers use to view content.
This concept is of growing importance as consumers adopt the use of devices that have smaller screens, in lieu of bigger, traditional, desktop displays.
The Fluid Grid Concept
One of the three main components of responsive web design is fluid grids. These web page elements render in size with a measurement of percentage–not a static fixed width. A fluid grid flows naturally as users resize, or use different, browser windows. This construction virtually eliminates the need for users to resize a page to view its contents. The fluid grid concept can increase page stickiness of consumers who do not know how, or do not want, to resize content to make it viewable. In addition to the fluid grid concept, you have to make sure to take into consideration how the content flows – as it reshapes, and to test the design to make sure the fluid grid pages render correctly across all the various possible devices.
Importance of Ratios and Images
Another component of responsive web design is flexible images. Images captivate the minds of consumers and makes content easier to absorb. When web designers incorporate images into a responsively designed web page, the image must also have a fluid construction that keeps its aspect ratio in line with the page’s flexible content. We also restrict images to certain segments of the web page. DotComWebDesign take a business’s powerful images and makes them work in a fluid responsive web page environment. The result is images that support content across any device and a clean, comprehensive page layout that engages consumers.
Ready to chat?!
Now that you’ve seen what we believe in, what we do, and have heard from some of the people we’ve done it for – let’s discuss your campaign and what we can do for it.